Nepo Babies for Babies
1 in 2 families struggle to afford diapers.
Yet, the ongoing diaper crisis in the U.S. hasn't be able to gain nearly enough public mind share and national attention. Meanwhile, nepo babies — children often perceived as undeserving of success due to their famous or influential parents — dominate media headlines and social media feeds. That’s why actor/director/writer Jack Henry Robbins, son of Susan Sarandon and Tim Robbins, has teamed up with the National Diaper Bank Network to flip the nepo baby script and help get more clean diapers to babies in need.
Results
1
nepo baby
199
media hits
550M
earned media impressions
$5M
earned media value




